Amazon is defining the future


Amazon Is Defining, Not Chasing, Future Consumers

Through innovations like Prime and Prime Now, plus its AWS business, Amazon is not merely changing the nature of the consumer marketplace — it’s helping shape it.

In truth, it’s a lot more than that.Amazon is viewed as a highly successful online retail company that has tacked on a successful secondary business for cloud computing — Amazon Web Services.

In Jeff Bezos’s own description of the company, there’s a third business — Amazon Prime. If you didn’t think of a group of customers called Prime fell under the umbrella of a separate business, remember that each Prime “member” pays $99 a year for the privilege of shopping on Amazon with more rights and privileges than non-Prime members.

Estimates of total membership vary, and Amazon doesn’t disclose the exact number. However, if Consumer Intelligence Research Partners is correct, 54 million Prime members give…

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